Text HubSpot

HubSpot integration with HelpDesk.com

Turn support conversations into up-to-date CRM records. Connect HelpDesk.com with HubSpot using Workflows, and let every chat and ticket keep your contacts current automatically.

Free 14-day trial No credit card required Simple setup

The Playbook builder in HelpDesk.com: when a chat ends, get the chat transcript, qualify the lead with OpenAI, create a contact in HubSpot, and send a message in Slack

Text products are trusted by 35,000+ leading brands

PayPal
IKEA
Atlassian
McDonald's
ING
Mercedes-Benz
Ryanair
Pandora
Lexus
Kia
Geberit
Sephora
Virgin
Subaru
PayPalIKEAAtlassianMcDonald'sINGMercedes-BenzRyanairPandoraLexusKiaGeberitSephoraVirginSubaru

Keep HubSpot current without leaving your conversations

Your CRM is only as useful as it is current. Text writes contact data straight from the conversations your team is already having.

Straight from the conversation

When someone reaches out over chat or opens a ticket, a Workflow creates or updates the contact in HubSpot.

No manual entry

No copy and paste, no missed records. The HubSpot contact is there before anyone on your team thinks to add it.

No middleman

A chat or ticket reaches HubSpot directly through Workflows. No code, and no third-party connector in between.

Predefined HubSpot actions, ready to use

Create contacts, look them up, update them, and attach notes, all from the Workflows builder. Pick an action, map the fields, publish.

The Add action panel in the Workflows builder listing HubSpot actions: Create contact, Get contact, Find contact by email, Update contact, and Create note
The Create contact action configured in HelpDesk.com, with company, email, first name, and last name fields
Popular use

Create HubSpot contacts from chats and tickets

When a new chat starts or a ticket comes in, a Workflow pulls the customer's name and email and creates a contact in HubSpot CRM. Every first conversation becomes a record your sales and marketing teams can act on.

The Get contact action configured in HelpDesk.com, looking a contact up by ID
Easy to use

Look up a contact before you act

Pull an existing contact by email or ID so a Workflow can check who's reaching out before it creates or changes anything. Check first, and you never end up with duplicates.

The Update contact action configured in HelpDesk.com, updating an existing contact's details by ID
Work booster

Keep contact records up to date

Update a contact's details from what happened in the conversation, so your CRM reflects the latest without anyone retyping it. Adding a note to the record works the same way.

Set it up in minutes, no code

Every Workflow is a trigger plus one or more actions. A typical HubSpot flow looks like this:

1

Trigger.

A new chat starts, or a ticket is created.

2

Get chat details.

Pull the visitor's name, email, and context.

3

HubSpot action.

Create the contact, update an existing one, or add a note.

Publish it once and it runs on its own. It works from live chat and from the ticket form, so you capture people whether your team is online or offline.

New to Workflows? Read the step-by-step guide in the Help Center.

It works both ways

HubSpot events can start Workflows too, so what happens in your CRM can kick off work on the support side.

When a contact is created in HubSpot

Start the follow-up the moment a record appears: create a ticket for the onboarding team, add the contact to a Mailchimp audience, or notify your team on Slack.

When a contact is deleted in HubSpot

Keep your systems tidy: notify the account owner on Slack or create a cleanup ticket, so nothing keeps pointing at a record that's gone.

Every conversation is a potential lead

Support conversations are full of buying signals. Here are workflows you can build to act on them, each a trigger plus a few HubSpot actions.

Capture every lead

When a chat ends, create a contact in HubSpot from what the visitor shared.

Qualify, then sync

When a chat ends, qualify the lead with AI, then create a contact in HubSpot.

Log the story

When a ticket is resolved, summarize it with AI and add a note to the HubSpot contact.

Keep records current

When a ticket is updated, update the contact in HubSpot with the latest details.

Loop in sales

When a lead looks qualified, create the contact in HubSpot and send a message in Slack.

Welcome new contacts

When a contact is created in HubSpot, create a ticket so onboarding starts right away.

Your service desk stops being a cost center and starts feeding your pipeline.

Need more than contacts? Connect the rest of HubSpot

Native actions cover contacts and notes. For everything else, the HTTP request action calls the HubSpot API directly inside the same Workflow, so one flow can create a contact and then reach the rest of your CRM.

Deals

Open or update a deal when a conversation turns into an opportunity, so the pipeline moves without a hand-off.

Companies

Create or update the company record behind a contact, and keep account details in sync with what support learns.

Lists

Add a contact to the right list to trigger the marketing or nurture sequence that fits where they are.

The HTTP request action does take some technical setup, since you point it at the HubSpot API endpoint you need.

Workflows that reach the rest of your stack

Triggers and actions aren't limited to your help desk. Pull customer data in, push updates out, and keep every tool in sync without switching tabs.

Salesforce

Find, create, and update accounts, contacts, leads, and cases from a workflow step. Queue records for bulk import when you need volume.

Shopify

The ecommerce integration puts a customer's last order, payment and shipment status, and live cart next to the conversation. Available on licenses with ecommerce integrations.

Slack

Send a message to a public or private channel when something needs attention, like an urgent ticket or a bad rating.

Mailchimp

Start workflows from marketing events, and keep contact data moving between your tools and audiences.

OpenAI

Add an OpenAI step to process text inside a workflow, right where the conversation lives.

Webhooks

Send an HTTP request to any external API as a workflow action. If a tool has an API, a workflow can reach it.

This is a slice of what Workflows connect. See everything help desk automation can handle.

Frequently asked questions

What does the HubSpot integration with HelpDesk.com do?

It keeps your HubSpot CRM in sync with your support conversations. Using Workflows, Text can create a HubSpot contact from a new chat or ticket, look one up, update it, and attach a note, so your CRM reflects what happens in support without anyone typing it in twice.

Which HubSpot actions can a workflow run?

Five native actions, no code required: create a contact, get a contact, find a contact by email, update a contact, and add a note to a contact. To reach deals, companies, or lists, a workflow uses the HTTP request action to call the HubSpot API.

Can HubSpot events trigger a workflow in HelpDesk.com?

Yes, the integration works both ways. When a contact is created or deleted in HubSpot, that event can start a Workflow on the Text side, for example opening a follow-up ticket or notifying your team in Slack.

Does the integration work with LiveChat too?

Yes. Workflows and the HubSpot actions are part of the Text platform, so the same setup works across HelpDesk.com and LiveChat.

How do I connect HubSpot to HelpDesk.com?

In your Text app, open Workflows, add a HubSpot action, and connect your HubSpot account once when prompted. From then on, any Workflow can use the HubSpot actions. You build the flow by picking a trigger, such as a chat starting or a ticket being created, and adding the actions that follow.

Do I need to write code?

No. Workflows is a visual, no-code builder: you choose a trigger and add HubSpot actions from drop-down lists. Only the HTTP request action, used to reach parts of HubSpot beyond contacts, needs some technical setup.

Do I need a paid HubSpot plan?

You connect your existing HubSpot account, and the contact actions work with HubSpot's free CRM. Some HubSpot features you might reach through the HTTP request action depend on your HubSpot plan.

What is HubSpot CRM?

HubSpot is an all-in-one platform for marketing, sales, and customer service, built around a central CRM that stores your contacts and their history. Connecting it to your help desk means every support conversation can keep those records current.

Connect HelpDesk.com with HubSpot today

Keep your CRM current, capture every lead, and let your conversations do the data entry.

Free 14-day trial No credit card required Simple setup